We have discussed many topics in relation to the things that need to be done and looked out for when preparing and submitting your Direct Mail Campaign. However, today we will be discussing one of the things that you will need to prepare for before and handle after your mailer is sent. We are talking about phone answering services.
You put time and effort into putting together a strong campaign because you want people to receive your letter and immediately be interested in your offer on their property or anything else you hope to accomplish from your campaign. In a lot of cases, people are not prepared for the volume of responses they are about to receive.
Whether you have a full–time job, are busy with other projects, or anything else, you are not always able to stop what you are doing to answer a phone call where you will either have to remember all the details or rush to the nearest pen and paper to write it all down. This is where phone answering services and companies come in.
You have more than just a few options when it comes to the companies that provide this service. A very important thing to keep in mind is that these services may seem costly but when someone who received your letter tries to call you and hears a voicemail, it really does have a negative effect on your credibility compared to the comfort most people feel when speaking to a live person.
Since the well-established and higher quality answering services can get quite expensive, Steven and Jill, as always, came up with another solution to help investors all over the nation have the least amount of setbacks in this business. That solution is PatLive. As a Land Academy or House Academy member, you receive 20% off your PatLive membership making the service extremely affordable and making your direct mail campaigns more automated than ever before. You are also provided with an extremely detailed Inbound Caller Form so the call taking agent knows exactly what information to ask for when calls start coming in from your mailing campaigns.
A few months ago, some of the investors that we work with tested how motivated sellers respond to a live person compared to a voicemail. We were absolutely amazed by the results, because some of the people that were highly motivated to sell, changed their minds due to them thinking It could be a potential scam, because they were expecting someone who would be ready to ask and answer any questions to move forward with the sale.
If you are unable to or do not want to take the calls from your mailing campaign yourself, we highly suggest using an answering service. We will discuss inbound/outbound calls from mailers and more in the upcoming blogs. This is Umar Awan for Offers2Owners, thank you for reading and I will catch you on the next one.